Affärsvärlden magazine’s latest issue, accompanied by a special commercial law edition (no. 1-2012) told the story of Doro, which went through a difficult period around the turn of the millennium, but found a profitable niche in the mobile phone market by concentrating on simple phones for senior citizens. Today, Lund-based Doro is a global leader in the market segment. But the success was accompanied by an increase in dirty competition tactics and the company understood the importance of a well thought-out strategy.
Assisted by Advokatbyrån Gulliksson, Doro carefully selected what had to be registered, but also prepared a domestic and international litigation strategy. As a result, courts prohibited one Polish and two German companies from selling models too similar to Doro phones last year.
Mattias Malmstedt at Advokatbyrån Gulliksson emphasises the importance of looking at the big picture: you have to think about the trademark, design, patent and copyright, but also that it is possible to protect only parts of a product.
