A few days ago, on June 26, 2019, Brazil signed and thereby joined the Madrid Protocol for International Trademarks. Brazil becomes the 106th country in the world to become part of the international treaty.
The Madrid System is a key component of protecting marks internationally, offering a convenient and cost-effective solution for brand owners worldwide. With its designation process, foreign companies and trademark owners can seek trademark protection through the Madrid System when selling their products and services in the applied country.
The Brazilian Trademark Office has announced that it will enter into effect on October 1st 2019.
Gulliksson and trademarks
Gulliksson handles everything relating to the protection of trademarks. From idea to registration and the subsequent continuous work required to maintain this protection. We represent clients at the Swedish Patent and Registration Agency (PRV) or the EU’s authority for intellectual property (EUIPO) in Alicante. We also assist with applications for protection in other parts of the world, partly through various international registration systems or via our international network of partners. Gulliksson also represents companies in negotiations with competing companies and in the event of conflicts that can lead to legal proceedings.