Emelie specializes in intellectual property law, marketing law and emerging tech. She has broad experience in matters relating to the protection, commercialization and defense of intellectual property rights, including trademarks, company names, copyrights and patents. Emelie has global responsibility for several IPR portfolios and assists in both Swedish disputes and international cross-border cases and disputes. She also litigates at the UPC. In addition, Emelie continuously assists in marketing law matters, such as review of marketing campaigns and marketing law disputes. Emelie has been ranked by MIP IP Stars as a Rising Star since 2020 and is often recognized for her good project management skills and communication. In addition, she has a special interest in AI, blockchain and web 3.0 and is responsible for Advokatbyrån Gulliksson’s AI group.
- Commercialization of IPR
- Contract law
- Copyright
- Design
- Dispute resolution and Litigation
- Domain names
- Emerging Tech
- Intellectual property law
- IP law disputes
- IT law
- Media and Market law
- Mergers & Acquisitions
- Outsourcing of IPR functions
- Patent
- Trade secrets
- Trademarks, trade names and GIs
Industry
- Cosmetics
- Film and Music
- Food Industry
- IT & Telecoms
- Luxury Goods
- Retail and Distribution
- Sports and Entertainment
2023
Partner, Senior Associate, Advokatbyrån Gulliksson
2019
Senior Associate, Advokatbyrån Gulliksson
2018-2019
Associate, Advokatbyrån Gulliksson
2016-2018
Associate, MAQS Advokatbyrå
2015
Associate, Legal Intern, Martensen Wright PC
2013
Intern, Consulate General of Sweden in San Francisco
2014
LL.M.; Lund University
- The Swedish Bar Association
- FIF – Föreningen Immaterialrättsligt Forum
- MARQUES
- INTA
- AIPPI
- FIF – Föreningen Immaterialrättsligt Forum
- SFIR
IP Stars
2023
Rising Star
2022
Rising Star
2021
Rising Star
2020
Rising Star
